Ebooks de Stephanie Hintze en EPUB

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Value Chain Marketing
Stephanie Hintze
?Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well. Treading on...

Editeur : Springer
Parution : 2014-12-26
Collection : Contributions to Management Science
ePub

52,74 €