Ebooks d'Isabelle Prim-Allaz en PDF et EPUB

2 Livre(s)
Télécharger le livre : New Frontiers of Customer Strategy
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New Frontiers of Customer Strategy
Thierry Delecolle , Florence Jacob , Isabelle Prim-Allaz
Digital transformation has shaped a new landscape for companies and their customers, offering companies a wealth of data with which to develop customer knowledge. However, this evolution is just one of many transformations in customer marketing within an increasingly...

Editeur : Wiley-ISTE
Parution : 2024-06-21

PDF, ePub

149,57 €
Télécharger le livre : Augmented Customer Strategy
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Augmented Customer Strategy
Gilles N'goala , Virginie Pez-Perard , Isabelle Prim-Allaz
Digital transformation is shaping a new landscape for businesses and their customers. For marketing professionals, advancing technology (artificial intelligence, robots, chatbots, etc.) and the explosion of personal data available present great opportunities to offer...

Editeur : Wiley-ISTE
Parution : 2019-04-26

PDF, ePub

164,25 €