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Casting for Big Ideas
Andrew Jaffe
In Casting for Big Ideas, Andrew Jaffe, industry veteran and Director of the Clio Awards, details important lessons on the management and growth of advertising agencies. He shows how the forty-year-old agency business model is breaking down because the work is becoming...

Editeur : Wiley
Parution : 2003-09-24
Collection : Adweek Magazine Series
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48,02 €