Télécharger le livre :  Neuromarketing in Business
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This book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions themselves. It brings together real-world use cases in the area of applied neuroscience, collected from the...

Editeur : Springer
Parution : 2022-01-03
Collection : Management for Professionals
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60,12
Télécharger le livre :  A Systems Thinking Decision-Making Process
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This book illustrates how to access the right information for making the best decisions during turbulent times. It is written from an experienced-based perspective that is beneficial for those looking for the development and improvement of the decision-making process....

Editeur : Springer
Parution : 2022-01-03
Collection : Management for Professionals
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63,29
Télécharger le livre :  Innovation Scorecard
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The concept of innovation is not new. It relates closely to the concept of change. Both are inevitable in today’s and tomorrow’s business environments. Standing still and hoping for the best is no longer a viable option. Innovation, by itself, is not a panacea for...

Editeur : Springer
Parution : 2021-12-02
Collection : Management for Professionals
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60,12
Télécharger le livre :  Successful Management Strategies and Tools
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This book equips managers and professionals with effective management tools and strategies, as well as important concepts to help them combat current challenges and problems. It provides a holistic and practical approach to lean and quality management throughout the...

Editeur : Springer
Parution : 2021-12-01
Collection : Management for Professionals
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60,12
Télécharger le livre :  Organisational Excellence and Resilience
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Personal stress has an enormous impact on organizational and employee performance. This book introduces the web-based diagnostic tool IMPRESS, which provides employees, managers and HR professionals with information about potential stress factors. The book describes the...

Editeur : Springer
Parution : 2021-11-16
Collection : Management for Professionals
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63,29
Télécharger le livre :  Digitalization Cases Vol. 2
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This book presents a rich compilation of real-world cases on digitalization, aiming to share first-hand insights from renowned organizations and to make digitalization tangible. With all economic and societal sectors being challenged by emerging technologies, the...

Editeur : Springer
Parution : 2021-10-30
Collection : Management for Professionals
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52,74
Télécharger le livre :  Managing Business Family Dynasties
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This book deals with dynastic business families. Such families are characterized by a circle of owners comprising more than 50 family members, which typically face specific issues and challenges for which there has been little research knowledge and practical approaches...

Editeur : Springer
Parution : 2021-10-15
Collection : Management for Professionals
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52,74
Télécharger le livre :  Global Manufacturing Management
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Using site-specific optimization approaches in international manufacturing networks is increasingly proving insufficient. To solve this problem, several holistic and integrated alternatives have been developed to reflect a global perspective. This book presents advances...

Editeur : Springer
Parution : 2021-09-28
Collection : Management for Professionals
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68,56
Télécharger le livre :  XR Case Studies
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This book presents a comprehensive collection of case studies on augmented reality and virtual realty (AR/VR) applications in various industries. Augmented reality and virtual reality are changing the business landscape, providing opportunities for businesses to offer...

Editeur : Springer
Parution : 2021-09-11
Collection : Management for Professionals
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63,29
Télécharger le livre :  Capital, Systems, and Objects
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This book provides a set of integrated frameworks—capital, systems, and objects—that transcend managerial or technology hype by focusing on the long-term fundamentals that sustain organizational success, and it contains cases from South East Asia to elaborate this...

Editeur : Springer
Parution : 2021-08-19
Collection : Management for Professionals
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52,74
Télécharger le livre :  A Holistic Approach to Process Optimisation
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This book provides an overview of the various methods for creating and implementing efficient work processes. The author presents the most important tools for working on improvement projects such as process mapping, Ishikawa diagram, burn-down chart, or Pareto chart....

Editeur : Springer
Parution : 2021-07-29
Collection : Management for Professionals
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52,74
Télécharger le livre :  Trading Tactics in the Financial Market
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Financial markets are not predictable, let alone controllable.  The one thing traders and investors can control is their trading tactics, where some can have higher probability of profitability than others.  This book explains, by using phase analysis, why...

Editeur : Springer
Parution : 2021-07-29
Collection : Management for Professionals
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63,29
Télécharger le livre :  Measuring Productivity in Education and Not-for-Profits
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This book takes the reader through real-world examples for how to characterize and measure the productivity and performance of NFPs and education institutions—that is, organisations that produce value for society, which cannot be measured accurately in financial KPIs....

Editeur : Springer
Parution : 2021-07-05
Collection : Management for Professionals
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52,74
Télécharger le livre :  Mobility-as-a-Service
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The advent of mobility-as-a-service and the disruption of the automotive industry are both overlapping and fuelled by the same developments and thus raise a very fundamental question: are we at peak car? Based on the author’s extensive field research, academic study,...

Editeur : Springer
Parution : 2021-07-05
Collection : Management for Professionals
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52,74
Télécharger le livre :  Product Innovation Management
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This book offers new insights into the complex set of activities and decisions of product innovation management. It provides concepts, methods, and tools that can help accelerate the introduction of successful products to the market in an increasingly competitive and...

Editeur : Springer
Parution : 2021-07-02
Collection : Management for Professionals
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60,12
Télécharger le livre :  Project Management in the 21st Century
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This is a different kind of book on project management. Using a narrative tone, humor and personal anecdotes, the author highlights the significant gaps in current project management theory as well as disparities within project management practice.This book then...

Editeur : Springer
Parution : 2021-07-02
Collection : Management for Professionals
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68,56
Télécharger le livre :  Lead Community Fundraising
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The world is changing, and so are our donors. In the future, it will become even more important for organizations to find leads, supporters and new donors online - because digitization is a bottleneck in fundraising.This book highlights universal fundraising...

Editeur : Springer
Parution : 2021-06-30
Collection : Management for Professionals
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52,74
Télécharger le livre :  Technology for Innovation
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This book offers readers a simple, attractive, detailed knowledge of TRIZ and applied TRIZ, Technology for Innovation.The genius of Genrich Altshuller and his many followers created TRIZ by using the best practices of thousands of most talented engineers and scientists,...

Editeur : Springer
Parution : 2021-06-28
Collection : Management for Professionals
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89,66
Télécharger le livre :  From Big Data to Intelligent Data
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This book addresses many of the gaps in how industry and academia are currently tackling problems associated with big data. It introduces novel concepts, describes the end-to-end process, and connects the various pieces of the puzzle to offer a holistic view. In...

Editeur : Springer
Parution : 2021-06-26
Collection : Management for Professionals
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52,74
Télécharger le livre :  Managing Industrial Services
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The increasing importance of industrial services and rapid digitalization towards smart and remote services pose opportunities as well as challenges to the manufacturing sector. This book provides a holistic understanding of industrial service management and guides...

Editeur : Springer
Parution : 2021-06-23
Collection : Management for Professionals
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68,56
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